The Auction Process
The auction itself is the focal point of the auction business. It is the part that everyone sees and hears. It is what brings them out and what stimulates their competitive natures. It is our job to hold their interest, excite and motivate them and change them from by-standers to active participants. All of out staff thrives on the excitement of a live auction, however, we also know that proper advance work is necessary to ensure the auction proceeds smoothly and professionally so that everyone is satisfied.
Advance planning includes establishing and making clear the proper “Terms and Conditions” that will govern the auction, method of payment, transfer of title and bill of sale, time and place of pick-up and all the other details that must be addressed and coordinated.
Keeping in mind that auctions are businesses, they can be fun, too. People enjoy coming out to hear the rhythmic, enticing chant of the auctioneer. They will test the waters with a tentative bid Then…they’re off to the races. Auctions are crowd pleasing, people events, that no other type or marketing can come close to.
A well run auction will have the proper number of staff personnel to assist the buyers and keep the auction running smoothly and in control. For a large crowd, one or two ring-men may be employed to facilitate bid catching and coax out a few more bids.
A well run auction will have everyone going home satisfied that the auction was conducted professionally and everyone was treated equally and fairly.